Hey there!

Welcome to the squid studios – I’m Anna, the founder of this little online shop. Alongside my best friends, Natha and Pia, I launched this jewellery brand in 2023. After having worked in the finance and consulting industry for a while, I grew tired of the greenwashing so prevalent in corporate culture. So, I quit, ditched the PowerPoints, and committed to creating a genuinely sustainable business.

At the squid studios, we only use recycled sterling silver and eco-friendly materials like freshwater pearls. We partner with European manufacturers, primarily from Germany and France, and even handcraft all our packaging from recycled posters and art catalogs we thrift. Sustainability runs through everything we do – I cycle everywhere, whether it's picking up supplies or dropping off your orders at the post office :)

Beyond sustainability, we’re passionate about inclusivity. When I started the squid studios, I also wanted to challenge unrealistic beauty standards. That’s why all our jewellery is modelled by my friends, who I love photographing. Our goal is for the jewellery to make you feel empowered, sexy, and confident, regardless of age, size, shape, gender, or anything else. Life’s too short to doubt yourself because of people's opinion on your appearance.

Oh, and we also host upcycling and clothes-swapping events! Be sure to check out our events section.