Welcome to the squid studios – I’m Anna, the founder of this little online shop, which I launched after quitting my corporate job in 2023. After having worked in the finance and consulting industry for a while, I grew tired of the greenwashing so prevalent in corporate culture. So, I quit, ditched the PowerPoints, and committed to creating a genuinely fair and sustainable business.

Our modern world often runs on the exploitation of people in other (non-western) countries. This is a horrible fact and one that I want to challenge. Which is why the jewellery is made in Germany, by myself or only by people who are fairly compensated for their work.

As for the materials we use: we only use recycled sterling silver and eco-friendly materials like freshwater pearls. We partner with European suppliers, primarily in Germany and France and we carefully research our supply chains.

Beyond sustainability, I'm passionate about inclusivity and acceptance. When I started the squid studios, I wanted to challenge unrealistic beauty standards. That’s why all the jewellery is modelled by my friends, who I love photographing. Our goal is for the jewellery to make you feel empowered, sexy, and confident, regardless of age, size, shape, gender, or anything else. Life’s too short to doubt yourself because of people's opinion on your appearance.

If you want to read more about the materials, production and the story of the squid studios, check out the about us section!